You can delegate most repeatable work that doesn't need your personal judgment: email and calendar management, data entry, CRM updates, documents, customer service, real estate listings and marketing materials, social media, graphic design, Google Ads management, and website and SEO work.
Administrative work
- Calendar and email management
- Document creation in Microsoft 365 or Google Workspace
- Data entry and database management
- CRM management in HubSpot, Salesforce and similar tools
- Travel coordination
- Customer service and client communication
Real estate work
- Offering memorandums, property flyers, brochures and pitch decks
- Listings on LoopNet, Crexi and CoStar, kept current
- Tenant and investor outreach
- Market research and comps
- For residential agents: listing management, virtual tours and photography, and social media for listings and open houses
More in our guide to what a commercial real estate virtual assistant does.
Marketing, social media and design
- Social media content creation, scheduling and community engagement
- Paid social on Facebook and Instagram
- Graphic design and brand assets
- Presentations in PowerPoint, Canva or Google Slides
- Copywriting, video editing and short-form content
Google Ads, web and SEO
- Google Ads and SEM management: campaign setup, search terms, ad testing, conversion tracking and reporting
- Website design, development and maintenance
- Technical SEO audits and performance optimization
- SEO, content marketing and blogging
How to choose what to delegate first
Look for work that has three things in common:
- It repeats. Weekly or daily tasks pay back the time it takes to hand them off.
- It follows steps. If you can explain it in a short checklist, someone else can do it.
- It doesn't need you. Keep the work only you can do: client relationships, pricing decisions, negotiations and strategy.
A quick way to find it: for one week, jot down every task and how long it took. Mark the ones that fit all three. That's your first handoff list, and our hours calculator will add it up.
What to keep
Delegating works best when you keep ownership of decisions. Your assistant prepares, drafts, schedules and follows up; you approve, decide and close.