A Google Ads virtual assistant runs the hands-on work in your Google Ads account: setting up campaigns, reviewing the searches that trigger your ads, blocking the ones that waste money, testing new ads, keeping conversion tracking accurate, adjusting bids and budgets, and reporting what your spend brought in. You keep the decisions about goals, offers and budget.
Setting up the account
A new account, or one that needs rebuilding, starts with the structure:
- Keyword research around the searches your customers actually use.
- Campaigns and ad groups organized so each one has a clear purpose and its own ads.
- Ads and extensions, written to match what people searched for.
- Conversion tracking for calls, form fills and purchases, so results can be measured from day one.
The weekly work
Google Ads rewards steady attention. This is the work that keeps an account profitable, week after week:
- Search terms and negative keywords. Reviewing what people searched before they clicked, and blocking the searches that spend money without bringing in customers.
- Ad copy testing. New headlines and descriptions tested against the current ads, keeping what brings in more leads.
- Bids and budgets. Moving spend toward the campaigns and keywords that are working.
- Conversion tracking checks. Making sure calls and form fills are still being counted, so decisions rest on real numbers.
- Reporting. Plain-English updates on what you spent, what it brought in and what changed.
What stays with you
A virtual assistant runs the account; you run the business. You decide what you sell, which customers you want, how much you'll spend each month and how fast you follow up on the leads the ads bring in. Quick replies to new inquiries matter as much as the ads themselves.
Signs it's time to hand it off
- You haven't looked at your search terms in weeks.
- You're not sure which ads or keywords bring in customers.
- Your account was set up once and hasn't changed since.
- Learning the platform is taking time you'd rather spend on clients.
How it's priced
We charge a flat monthly management fee, quoted up front after a free consultation, and your ad budget stays separate from it. There's no long-term contract. See flat fee vs. percentage of ad spend for how that compares with other pricing, and virtual assistant vs. agency vs. doing it yourself if you're weighing your options.