You can run Google Ads yourself, hire an agency, or hand the work to a virtual assistant. Doing it yourself costs your time. An agency brings a team, and some ask for a minimum term. A virtual assistant does the hands-on weekly work for you; with us, that's a flat monthly fee with no long-term contract. The right choice depends on your time, your budget and how much control you want.
Doing it yourself
- No management fee. You pay only your ad budget.
- The cost is your time. Search terms, ad tests, bids and tracking need attention every week, and the platform takes time to learn.
- Best for owners with time to learn and a small, simple account.
Hiring an agency
- A team with strategy, creative and reporting under one roof.
- Pricing varies. Some agencies charge a percentage of ad spend, some a flat fee, and some ask for a minimum term or a setup fee.
- Best for larger accounts that need many people or services at once.
Using a Google Ads virtual assistant
- The hands-on work, done for you: campaign setup, search terms and negative keywords, ad testing, bids and budgets, conversion tracking and reporting.
- A flat monthly fee with us, quoted up front, with your ad budget separate and no long-term contract.
- Best for small and growing businesses that want the work done well without a big retainer or lock-in.
How to choose
- Count your hours. If you can't give the account attention every week, doing it yourself will cost more in wasted clicks than it saves.
- Read the terms. Ask every provider what's included each month, whether there's a contract, and whether the ad budget is separate from the fee.
- Compare like for like. Put each quote next to the work it covers, not just the price.
For how fees are set, see flat fee vs. percentage of ad spend. For what the weekly work looks like, see what a Google Ads virtual assistant does.